Fifth Avenue is a Mecca For All Things Bridal Now That Van Cleef & Arpels Has Opened "Alfred & Estelle" Bridal Salon

Engagement Rings
Van Cleef & Arpels Fifth Avenue Boutique

Photo: Courtesy of Van Cleef & Arpels

It's not an understatement to say that standing at 755 Fifth Avenue, the New York City location of Van Cleef & Arpels since 1942, is an engaged girl's fantasy come to life. After all, the sprawling 5,730 square-foot setting houses some of the world's most enchanting wedding jewels, wedding bands and engagement rings.

With the re-opening of their Fifth Avenue boutique comes the new "Alfred & Estelle" bridal salon, whose name pays tribute to Van Cleef & Arpels' founding couple. Dedicated to future husbands and wives everywhere, the space contains bound copies of engagement ring receipts from pieces purchased at the salon.

Van Cleef & Arpels New York Zip necklace

Photo: Brides

Famous grooms who favored Van Cleef & Arpels for their bride include Prince Rainier III of Monaco whose wedding present to Grace Kelly was a regal Van Cleef & Arpels bracelet, necklace and pair of earrings. Modern grooms can take a cue from the Prince and shower their wives with a 300-stone Van Cleef creation called The New York Zip necklace (above). Our Associate Fashion and Beauty Editor Erica Sigel had the opportunity to both visit the salon and view this piece in person (check our her behind-the-scenes photos on Instagram) and describes it as simply "stunning."

'What struck me most," says Sigel, "is how intimate the space felt. It's an ideal location for a couple to feel comfortable picking out their most cherished piece of jewelry together."

With engagement season in full swing and the snow piling up outside, the salon opening comes at the perfect time and presents an irresistible opportunity to spend a quintessential New York City afternoon on one of the most iconic streets in town.

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