David's Bridal Honors Service Members with a Big Discount: Check Out How They Announced the Deal!

Wedding Dresses



As the U.S. honors its military veterans today, David's Bridal showed its support for the armed forces by announcing a special week-long Veterans Day promotion: All brides that show a valid military ID for themselves or a loved one get 20 percent-off any bridal gown in the store. To kick off the event, David's Bridal partnered with Good Morning America, the USO, and Jason Derulo to help USO Coastguard Man of the Year, Sam Peikert, propose to his girlfriend live on air!

See more: Military Grooms Who Melt Our Hearts

As Derulo sang his hit single "Marry Me," Peikert surprised his love, Jackie Fairchild, with a bended-knee marriage proposal and engagement ring. Though Fairchild was completely shocked (check out the video above), she had another treat in store—David's Bridal brought her in to choose a free wedding dress.

The television event introduced their discount, which lasts through Friday, Nov. 15, and allows any service member and those marrying service members to worry less about the price tag on their dream wedding dress. According to David's Bridal, one in every three brides walks down the aisle in a gown purchased from one of their stores. That means there are a lot of military brides-to-be that are going to be very happy! As this photo shows, Fairchild is definitely one of them.

David's Bridal veterans day discount

Photo: Courtesy of David's Bridal

David's Bridal's discount is in collaboration with the USO and their new "Every Moment Counts" national campaign, which rallies Americans to honor and create moments that matter for troops and their families. Through the promotion, David's Bridal celebrates weddings as one of life's most special moments.

See more: See all wedding dress collections from Fall 2014 Bridal Fashion Week

"Many of our brides have connections to the military, so giving back to those who serve our country is very important to us," said David's Bridal Executive Vice President, Stores Cynthia Harriss. "In celebration of Veterans Day, we want to show our support and appreciation for all of these brave men and women and their families."

Any eligible women interested in taking advantage of the 20 percent Veterans Day discount can visit David's Bridal to find a store near them. The discount applies to every bridal gown in store, from David's Bridal's core collections to designer gowns from White by Vera Wang, Melissa Sweet, Oleg Cassini, and more. To learn more about the USO's "Every Moment Counts" Campaign, visit USOmoments.org.

—Terri Pous

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