Photo: Courtesy of Sandals
Attention all beach-bound brides: I recently got a sneak peak at Sandals Resorts' new destination-wedding program, "Your Wedding, Your Style," and the level of personalization and customization totally blew me away. Sandals has luxury, all-inclusive resorts in gorgeous Caribbean destinations—Jamaica, the Bahamas, St. Lucia, and Antigua—and has always been huge in the destination-wedding market. Today, however, they are moving away from package "vow-cations" (where you literally select wedding A, B, or C, and it's set, with little room to put your own spin on things), because couples now want to customize their big day.
Photos: Courtesy of Sandals
Their new online tool begins with the color palette. Couples select three out of 10 shades, ranging from corals to blues to greens, and then it all goes from there. Brides and grooms can browse more than a thousand options for flowers, ceremony decor, bouquets, cakes, and entertainment (steel drum band or fire dancers, anyone?). The price is spelled out for you, right there, which helps you stay within budget. For example, I picked lilac bloom as my top color, followed by sea glass and kiwi as my second and third choices, and four unique brides' bouquets popped up. The "Royal Romance" in purple, a 25-stem bouquet of mini calla lilies accented with a green satin ribbon, was priced at $400, while the "Paradise Found" in red and green, a 13-stem bouquet of mini calla lilies with green dendrobium orchids, was priced at $225.
The tool also allows sharing functionality via Pinterest, Facebook, and Twitter, so couples can get feedback from friends and family on what they're thinking. Really, it's perfect for the girl who is constantly pulling swatches and images for inspiration to design her dream day (isn't that all of us?).
Browse more wedding style inspiration here.