Flowers vs. Jewelry: Which One Would You Rather?

roses.jpg Photo: Courtesy of Conde Nast Digital Studio

According to a survey conducted by American Express, 29% of people send flowers on Valentine's Day. Not terribly original, but a much better option than say, a gift card (shame on you, 19%!). Jewelry is the third-most popular—and our personal favorite— way of showing your loved one he/she is adored. Electronics, which can be anything, ahem, battery-operated, are the fourth on the list.

Surprisingly, only 10% of people said their Valentine's Day gift of choice is lingerie. Follow the jump to see the total breakdown by percentage of the most popular Valentine's Day gifts.


There's more!

29% flowers
19% gift cards
15% jewelry
13% electronics
10% lingerie
8% tickets to a show/concert
7% cash
6% spa
6% weekend getaway

*Note the total is greater than 100% because some consumers will purchase gifts in more than one category.

However, you don't have to drop serious cash on Valentine's Day—instead, get crafty and try your hand at one of these thoughtful DIY projects.

—Jackie Lebowitz

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