Photo: Courtesy of Stone Fox Bride
What if your version of the perfect wedding gown doesn't involve a tulle ball gown or romantic lace sheath? What if your style leans more downtown than uptown? Where do those girls shop? Enter Molly Guy, a former beauty and style editor at Nylon, who is the ultimate anti-bride bride. The story goes something like this: Guy fell in love, got engaged, and started planning her wedding—only to discover that it was hard to find artsy vendors who spoke to her punk-bohemian aesthetic. "I kept thinking, too bad there isn't a cool wedding store," says Guy. And thus, Stone Fox Bride was born.
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Photos: Courtesy of Stone Fox Bride
Set to open in New York on February 1, Guy teamed up with edgy ready-to-wear designers like Daryl K, Ohne Titel and Mandy Coon, to each create two wedding gowns and one bridesmaid dress that will be exclusive to her store. The looks, ranging between $500 to $10,000, have the punk-bohemian spirit Guy once craved. "Stone Fox Bride is for that creative person who is influenced by high fashion but is also able to listen to her own voice when it comes to trends." The Soho shop will also feature unique fine jewelry by acclaimed designers like Anna Sheffield and Kathryn Bentley, as well as Guy's own in-house collection called Mildred Alswang that is named after her grandmother.
And if that isn't enough to pique your interest, maybe this will: Stone Fox Bride will also have "secret services" comprised of handpicked financial counselors, nutritionists, sex therapists, and shamans, who are all at your disposal. "I found that it was such a crazy time when I was getting married. I felt so overwhelmed—moving out of my apartment, changing my last name, merging our bank accounts, it was all just so new to me—so we have tried to provide this service for women who are going through transition and need guidance through a rocky time, spiritually, emotionally, and physically," says Guy in her straight-shooting tone.
Talk about one-stop shopping. —Stephanie Davila