Our industry-wide shopping event, WHITE HOT HOPE, kicks off for the second year on Oct. 1 with a month of freebies, discounts (including exclusive flash sales from ideeli), deals, and events with designers and stores across the country. Here in NYC, our Soho style shop will be popping up Oct. 13 for four days of free makeup and hair trials, cake tastings, and cocktails. But, don't worry, plenty of other cities are serving up their own cocktail nights—in Atlanta, Dallas, DC, and San Francisco, Macy's and Waterford will be hosting WHITE HOT Mixology events with two hours of open bar and hors d'oeuvres. Better still, when you shop with one of our participating retailers during the month, a portion of the sale price will go to the charities Operation Smile and Dress for Success. Visit whitehothope.com for more details.