Bridal Beauty: Never Buy the Wrong Products Again

Hair & Beauty
beauty-products-wedding-bloom-com.jpg Photos: Courtesy of

No matter how highly recommended a beauty product comes from a beauty editor, hairstylist, makeup pro or trusted friend, there's no guarantee that it's going to work that same magic on you (everyone's skin chemistry/hair texture/coloring is different, after all). This sad-but-true fact usually results in a graveyard of barely used beauty products, hidden inside a bathroom drawer—an expensive endeavor that I'm sure you don't want to continue to indulge in, especially while saving for a wedding.

Enter, a recently launched online beauty store that uses a special algorithm combining your customized beauty profile and reviews from other users to recommend the products that will work best for you. You can then buy the products you want directly through the site. And if you try it and still don't love it? The site offers a full refund within one year of the purchase date (they just ask that you post a review on the site, sharing why the product didn't work). And, with every purchase, you'll receive a gift box of samples, mid- and full-size products, personalized to match your beauty profile. The site currently has over 130 brands (including Stila, Jane Iredale, Clinique, Essie, and Cover Girl—you can see a few of the products the site recommended for me above), and is adding up to 20 new brands a month. —Lauren Matthews

P.S. Visit our interactive Beauty Checklist to get your wedding-day beautifying process started.

Give a Subscription to Brides Magazine as a Gift

Get personalized planning advice, exclusive offers and must-read wedding news.

Thank You
for Signing Up!

Check your e-mail inbox for the latest updates from