You Go Shop, Charities Get Help

Brides Behind the Scenes, Events

We assume you may have a few things to buy for your wedding. Actually, you have a lot to buy for your wedding, so why not use that experience to benefit others? That's why we created an industry-wide shopping event, WHITE HOT HOPE. When you shop with one of our participating retailers during October 2011, a portion of the sale price goes to the charities Operation Smile and Dress for Success. So it's a win/win for all. We're setting up freebies, discounts, deals and events with designers and stores across the country, and if you're in NYC, our pop-up shop will be open once again for free makeup and hair trials, cake tastings, and cocktails. We'll keep you posted as things develop, but mark October on your calendar as a great time to go shopping. Visit for more information. —Julie Raimondi

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