What Is a Trunk Show, Anyway? An Expert Explains


Photos: Courtesy of Enchanted Atelier

A trunk show? Like...with trunks? Because industry terminology isn't always intuitive, we asked Liv Hart, creative director of Enchanted Atelier Couture Accessories, to shed some light on what a trunk show is and how to get the most from your shopping experience:

More often than not I hear "What is a trunk show?" from my bridal clients—probably because the options available to you are uncharted territory and can be a little overwhelming. So let's look at why a trunk show is an option that should not be missed.

Extensive Collection
These events, hosted by bridal stores throughout the year, feature a more extensive collection of a designer's work. Stores typically carry a selection of a line, but a trunk show allows you to see designs that would otherwise not be available to try on. We typically have 15 to 30 designs in a store, but a trunk show brings in around 50 to 75 options. The event usually lasts two or three days, so be sure to make appointments early.

Meeting the Designer & Custom Options
The designer or designer's representative is often available to meet with you at the trunk show. This is a particularly wonderful opportunity because they can offer tips about custom options or the fit of the gown and suggest ideas for accessories.

Discounts Often Available
During a trunk show weekend, discounted prices are usually made available— a rarity for bridal accessories and gowns—so you should take advantage of savings in your wedding budget or upgrades that may have been slightly out of reach.

Lastly, I would suggest spending time familiarizing yourself with gown and accessory designers you admire and visit their websites for upcoming trunk show dates. Attending a trunk show is a great way to see the designer's extensive collection samples and spend your time and money wisely during your wedding-planning process!

Browse trunk show listings in your area here.

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