Bloomingdale's launches The Wedding Shop

Wedding Dresses

Photo: courtesy of Bloomingdale's

Joining retailers like Nordstrom and Saks, Bloomie's has entered the bridal fashion world. The Bloomingdale's Wedding Shop—which launched today—pools together dresses and accessories for all of a bride-to-be's major events. The one-stop-shopping hub divides the looks by category, like Engagement, Bachelorette, Rehearsal, Ceremony, and Honeymoon, that you can search either by designer or size.

But you won't find traditional ballgowns or trumpet silhouettes—the Bloomingdale's shop keeps in step with the store's overall fashion sense, offering more modern bridal styles from labels like BCBGMAXAZRIA, Nicole Miller and Amsale. And it's not all about the woman in white, either. Bridesmaids and MOBs can also shop for their looks on the site or, if they're a tad behind on their gift shopping, check out Bloomingdale's registry page.—Phillip B. Crook

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