Our fashion crush, J. Crew, opened their first store completely devoted to brides on Madison Avenue in New York City this morning. Aside from the amazing pieces inside the store, a lot of thought went into the overall feel and atmosphere of the space itself. The storefront is embossed with the J. Crew name in sleek gold paint, while the inside uses a black-and-white color scheme to mix modern pieces (think Lucite-topped desks) with vintage classics (re-upholstered couches and weathered leather partitions).
The street-level floor is full of mother-of-the-bride options (we hate to even use that term to describe the completely wearable and not old-ladyish dresses that are offered), as well as accessories, some exclusive and some commissioned by designers like milliner-extraordinaire Leah C. and jeweler Miriam Haskell. Luxe cashmere twin sets, clutches by color, and secret drawers filled with soft and sexy lingerie finish out the main level.
Around the back is a stairwell lined with broken, distressed gold frames that leads you down to the by-appointment-only bridal suite that houses 20+ wedding dresses, including their own styles new and old (some styles that are no longer available on their web site are now still available at the store) and some by other designers like this muted Liberty of London dress.
Beyond the rainbow rows of bridesmaid dresses are the expertly-decorated dressing rooms where no detail was too small. The rooms provide privacy and size (certainly enough room to seat a bridal party) with a signature J. Crew style that feels just right. Overall, the store was nothing short of a bridal dreamland for today's modern, fashion-forward bride who is looking for a one-stop shop for everything "wedding."
If you're in New York e-mail Kate at firstname.lastname@example.org to make your appointment, or see the full list of stores where J. Crew wedding dresses are sold around the country. —Cari Wolfert