First Impressions

Wedding Dresses, Wedding Dresses

Chicago — is on the ground at National Bridal Market Chicago. At Impression Bridal, we saw well-priced gowns that focused on simpler lines with more attention to special details such as beading like this look at left. "Brides are looking for more simplified looks with a strong detail," says Nick Yeh owner of Impression Bridal. "The trend is going to softer fabrics, more romantic, with influences by Ready to Wear and celebrity." For the first time, Impression Bridal is also introducing a new Impression Couture Collection in stores by December. —Michelle Preli

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