The eco invite standard

Invites & Stationery
majesticmountains_main.jpg

Courtesy of The Occasions Group

You've seen eco-friendly invitations before. But what does that really mean? Charlene Staples, brand manager for the new wedding invitation line Naturally Ever After, debunks some common "green" stationery myths and talks to us about what to look for when choosing environmentally savvy invitations.

"The term eco-friendly tells us that the product we are about to buy, or the action we are about to take, is going to help our environment in some way," says Staples. But because the definition is so broad it can easily be misused, therefore Staples advises consumers to research any products, services or ideas that claim to be eco-friendly.

One common misconception in the paper and invitation industry is the difference between post-consumer fibers and recycled papers. "With post-consumer fibers, you can be certain the materials used to create the invitation have seen consumer hands and were recycled after use," Staples says. "Sometimes the term 'recycled' is used when the printer reuses its own waste paper (the excess created from making invitations) as recycled paper. Therefore, invitations that say recycled may still use original paper." ...

There's more!

Other things to look out for? Make sure the inks are agri-based or eco inks. The paper manufacturer should practice responsible management of natural resources, and be sure that the paper itself was processed chlorine free.

As for what makes Naturally Ever After invites so "green," Staples tells us that each invite is made with at least 30 percent post-consumer fibers and is printed with Enviro/Tech inks which contain a significant percentage of renewable resources. Even the catalog itself is made with 10 percent post-consumer material and your order ships in a box made of 100 percent recycled material.

One of my favorite invitations from their collection, Majestic Mountains, combines the nature-inspired beauty of the line with the practicality of a non-folding, paper-saving product. Majestic Mountains, $185.90 for 100. Reception card, $95.90 for 100. Both are available at naturallyeverafter.com. —Cari Wolfert

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