Courtesy of Marchesa
Marchesa designer Georgina Chapman, whose capsule bridal collection is available exclusively at Bergdorf Goodman, shares her favorite trends and dishes about creating her own wedding dress. —Kathryn Papanek
Why did you decide to create a bridal collection? Where did you look for inspiration to create the collection?
The aesthetic of the Marchesa collection lends itself well to the bridal category because of its romantic appeal. Many people approached me about offering versions of the gowns in white. I thought it was a natural extension for the label and a way to expose the product to a wider audience. It is really an extension of the original collection; Grecian draping and empire waistline dresses, delicate embroidery, ruffles and embellishments...
Did you have a specific type of bride in mind when you designed the collection?
We found a trend of women who wanted something a bit simpler and more comfortable than a big corset dress. It is really those women who we want to do something for, and for someone who is doing a smaller type of wedding, maybe in a registry office.
What is your favorite new bridal trend?
I love both classic and modern styles. It depends on the type of wedding one wants. Bridal wear trends have shifted away from the historical style towards a sleeker, more modern type of gown.
You've dressed everyone from Anne Hathaway to Jessica Alba. Is designing for the brides different than designing for the red carpet?
It is not that different because women who come to me for bridal gowns are already familiar with our aesthetic. They are looking for a similar feel.
What advice do you have for a bride who is trying to achieve a glamorous, Hollywood look on her wedding day?
When designing my own dress, I was able to understand the bride's perspective rather than the designer's perspective. As a bride, you want the least amount of stress possible. You want to look beautiful and feel comfortable at the same time.
Bonus Question: You designed your gown for your wedding to Harvey Weinstein last December. What was it like to create your own wedding dress?
I worked on my own dress a week before the wedding and nearly messed everything up. The tulle came back from India all brown. I thought, oh that's nice, a brown wedding dress. We had to wash it for hours and repaint it all.