Inside the new Pronovias store

Wedding Dresses
If you ever imagined yourself as the main character in a wedding movie trying on dresses for the big day, I know where the scene would be shot—the new Pronovias store in New York City. It's the first U.S. store for the European-based company that carries the Pronovias, Manuel Mota, Elie by Elie Saab and Valentino Sposa collections.

I recently toured the beautiful six story building that has been designed for an intimate boutique feel. There are 25 dressing rooms laid out in such a way for utmost privacy. Even if all are fully occupied, you'd never get the sense you're being overrun. Champagne for your guests, a silk robe for you, a personal stylist to help guide you through the process from undergarments to accessories. The dresses hang in full view, not hidden in the back. The prices are not hidden either, so there's no mystery. (Dresses from $1800, since I knew you were wondering.) It's such a calm and relaxing atmosphere, you won't have to stress about the dress. —Michelle Preli

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