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Thursday, July 9, 2009 8:00 AM
Colorado
Where there's smoke, there's awesome invites
Courtesy of Smokeproof Press
I think this poster-size invite—designed by Boulder, Colorado-based Cultural Operations, and printed by local letterpress studio, Smokeproof Press—is the ultimate in cool. I especially love how the wording is written in the style of a classic concert poster. I mean, who doesn't want to attend a "wedding hootenanny"?
This is a classic example of a casual wedding invitation. First, A 5-by-7-inch rectangular invite is standard, so a unique shape like this is the first thing that indicates an informal affair. Second, the colloquial language (no "request the honor of your presence" here) lets guests know to expect a casual event. And finally, take note of how the date is written: Using numerals says "casual." If the date were written out completely (e.g., "the twenty-sixth of April, two thousand and eight") that would make an invite appear more formal.
For more on how an invitation's design indicates the formality of an event, read my story "Invite-O-Meter" in the Fall/Winter 2009 issue of Brides Colorado, on newsstands August 18, 2009. —Lauren Matthews, editor, Brides Colorado
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